"Each board allows us to bring fans up close to the action on the field through clear video, as well as engage with the fans in the seats through social media and contests like never before. "The video boards will bring a completely new energy to the fan experience at the ballpark," said Brooks Boyer, senior vice president of sales and marketing for the White Sox. Cellular Field's seven iconic pinwheels have been updated to feature full LED capabilities using Diamond Vision's 16-mm black package SMD technology, which allows the pinwheels to display any creative look or animation the White Sox's creative department can envision, the company said. The display uses 10-mm black package SMD technology provided by Diamond Vision's Designed for Performance XL-Series of LED displays, aimed at providing wide viewing angles and fast processing, image clarity, contrast and brightness. The centerfield video display possesses a resolution of 4,096 pixels wide and 1,840 pixels high at its tallest point, making it just shy of 4K UHD. Unique among MLB stadiums, according to the company, the main centerfield video display is 60 feet high by 134 feet wide and features a triangular top that is reminiscent of the scoreboard shape at the old Comiskey Park. Cellular Field, home of Major League Baseball's Chicago White Sox, this year unveiled a centerfield high-definition LED spectacular on opening day at the ballpark, according to an announcement from Diamond Vision Systems.
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